Google working on ads for video games
Although it did not want to comment on the recent internet speculations regarding a specific date, Google has announced that it is indeed working on ways to advertise in video-games.
“We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser,” the internet colossus said in a written response to an AFP query.
Google has started to expand in various business areas in recent years, investing in newspapers, radio, smartphones and now video-games. It bought in-game advertising firm, AdScape for $23 million in February this year.
The internet giant has declared it is now testing the best-approach for video-games advertising, a move that will surely prove profitable, as many popular brands will jump at the opportunity to get their name and logo on a billboard in a shooter or in a racing game.
More money for Google, they’re going to buy the world eventually you know…(sigh).
