EA signs in-game ads deal with Massive

The video game publishing giant announced it has signed a deal with Microsoft-owned, dynamic ad network, Massive Inc.

Massive Inc. will supply dynamic ads for the next installments in series like Madden NFL, NBA Live, NASCAR racing, NHL hockey, on all of Microsoft’s platforms. Also included in the deal are ads for Burnout: Paradise and Need For Speed Carbon and ProStreet.

EA wasn’t been clear about whether games not mentioned in the deal, like Skate and Tiger Woods golf, are going to get dynamic in-game ads, saying “Today’s announcement is only focused on the titles included in the press release. As more new EA titles are publicly announced, you can expect to hear plans about how the Massive relationship affects them.”

Via Gamespot

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