Does the 360 need a price cut?
That’s what simExchange market analyst, Jesse Divnich, thinks, after analyzing the latest NPD figures.
In Divnich’s opinion, the PS3 is definitely gaining momentum, and Microsoft better come up with a solution soon, otherwise the 360 could lose the console war in the long run. “Whether there is an Xbox 360 shortage or not, it is clear that the PS3 has gained considerable ground on its rival. Given these past two months and the momentum that the PS3 has gained, Microsoft must react quickly as the PS3’s momentum will only get stronger until Microsoft reacts.”
And in his opinion Microsoft surest bet would be a price cut for its hardware: “In the short-term, Microsoft’s only feasible and economical option is to look at reducing its hardware price in North America to at least slow down the PS3’s momentum until it can implement more long-term solutions to winning the next-generation console war.”
I’m not sure how important this analyst’s opinion really is, but one thing is for sure, the tides are turning and Microsoft has to react fast.
